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Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. . Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park ... see description |
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Stay current with important updates to the DSM-IV-TR& #174;: • Benefit from new research into Schizophrenia, Asperger& rsquo;s Disorder, and other conditions • Utilize additional information about the epidemiology and other facets of DSM conditions • Update ICD-9-CM codes implemented since 1994 (including Conduct Disorder, Dementia, Somatoform Disorders) . Updated information is included about the associated features, culture, age, and gender features, prevalence, course, and familial pattern of mental disorders. This Text Revision incorporates information culled from a comprehensive literature review of research about mental disorders published since DSM-IV& #174; was completed in 1994. The DSM-IV-TR& #174; brings this essential diagnostic tool up-to-date, to promote effective ... see description |
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The new Eighth Edition is vintage Myers. . It redefines excellence for an introductory psychology textbook, raising the standard with its expanded emphasis on diversity and gender issues, its incorporation of new frontiers in research studies in such areas as neuroscience and cognition, new learning features, and its expanded media/supplements package. David Myers’s Psychology is a textbook like no other—always fresh, always introducing effective new tools for teaching and learning, and always attuned to the fascinating ways that new research can shape the introductory psychology course. Myers continues the tradition of previous editions of bonding psychological science with a broad perspective that engages both the mind and the heart I purchased this book for my Psychology cl... see description |
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